Pure Luminates
Description
Description
Pure Luminates is a long lasting, demi permanent vegan colour gloss, that provides luxurious shine. Certified organic complex and ammonia free.
Mix ratio 1:1
Step into a world of elegance with Pure Colour's luminous shades. Our refined hues gently enchant, adding subtle glow and lasting allure. Free from nasties, infused with an organic complex, nurture and elevate your creations. Unleash artistry, captivate with understated luminosity.
How to use:
MIXING: Wear suitable gloves and use a mixing bottle or non metallic bowl and brush. Mix 1:1 ratio Mix 30g Luminates Gel colour + 30g Pure Activator 1. Use exclusively with Pure Evoke Activator 1 only
APPLICATION: Apply Pure Luminates Gel Colours to clean TOWEL DRIED HAIR For a more intensive result, apply to clean dry hair. Spray porous areas with Pure Flourish prior to colour application to ensure even, long lasting colour results. Standard processing time is 20mins at room temperature Rinse thoroughly with warm water. Shampoo lightly and condition with Pure Colour Angel
Ingredients
Ingredients
All product information, including usage instructions, safety warnings, and warranties, is provided by the manufacturer. Southern Salon Supplies is a reseller and not the manufacturer.
Please read all manufacturer’s instructions and labels carefully before using this product.
Pure Colour is designed to support every colouring service. From permanent and demi-permanent colour to instant tones, lift and deposit colour, creative colour cream, lightening powder, bleach, activators and developers - everything you need is seamlessly connected within one complete range.
Quick order list
Science Meets Nature
100% Organic Certified Complex™
Pure Colour blends carefully selected certified organic ingredients and science to enhance colour retention while protecting against oxidisation, ageing and UV damage.
Fully Integrated Colour System
Pure Colour is a complete, integrated system that supports every colour service. From permanent and demi-permanent colour to gloss, tones, lighteners, and developers.
Micro-pigment, PPD Free + Low Ammonia
Pure Colour utilises advanced micro-pigment technology, using small molecules that easily penetrate the hair and reduce the need for high ammonia.
Plant Derived Hydration & Nutrition
Pure Colour’s cream base, enriched with active phytonutrients, Shea Butter and Glycerin, provides restorative hydration to support healthy hair throughout processing.
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Pure Education
Want to learn more about Pure? Contact your designated Area Manager or Customer Service on 0800 10 44 10 to learn more.
Opening Deals Available
Ready to experience Pure? Contact your designated Area Manager or Customer Service on 0800 10 44 10 to discuss which kits are best for you.

