Double cleansing is the key to building a fresh base for beautiful curls.
The first cleanse removes buildup, oils, and product residue.
The second deeply cleanses the scalp and hair.
Clever Curl Cleanser doesn’t lather, but it delivers a deeper, more effective cleanse than your everyday shampoo.

Recommended product(s): Clever Curl Cleanser

Hydration is crucial for frizz-free, accentuated curls.
Add moisture to the hair and smooth the cuticle using your preferred amount of conditioner.
Use techniques like "Squish to Condish" and "Roping" to thoroughly drench and begin defining the curls.

Recommended product(s): Clever Curl Light Conditioner, Clever Curl Rich Conditioner, Clever Curl Curl Treatment, Clever Curl Blonde Curl Treatment

Styling is essential for encouraging and defining natural curls.
Creams, strong gels, and foams are used to further hydrate and seal the curl.
Techniques like "Praying Hands," "Raking," and "Scrunching" should be used to separate and evenly coat curls in product.

Recommended product(s): Clever Curl Humid Weather Gel, Clever Curl Dry Weather Gel, Clever Curl Curl Cream, Clever Curl Wonderfoam, Clever Curl Curl Oil

Slow, gentle drying is imperative for allowing the curls to set in their natural state. Techniques such as 'Plopping", "Diffusing" and even air drying are widely popular within the curly community.
Tip: One the hair is 100% dry, apply Clever Curl Curl Oil and "Scrunch Out the Crunch" for soft, bouncy curls.

Recommended product(s): Clever Curl Microfibre Towel, Dyson Supersonic™ r Pro, Clever Curl Curl Oil