This shampoo is amazing. It will tone the brass in your hair, plus make your hair feel soft and silky just like it has been conditioned. It will not stain your hands purple either which is a big bonus for us blondes. The pigment is so violet that it is almost black, but it doesn't stain the hair! You only need to use it once a week, but if you are looking for the gorgeous silver tint then using it daily will achieve that look. 100% highly recommend.