Bring blonde hair back to life with L'Or?al Serie Expert Blondifier Cool Shampoo. Apply evenly to wet hair. Lather and rinse thoroughly. Follow with L'Or?al Serie Expert Blondifier Conditioner. Enriched with Polyphenols from a?ai berry extract and purple pigments this shampoo gently cleanses the hair and neutralises undesired yellow tones for a cool blonde effect.