{"product_id":"pure-luminates","title":"Pure Luminates","description":"\u003cp\u003ePure Luminates is a long lasting, demi permanent vegan colour gloss, that provides luxurious shine. Certified organic complex and ammonia free.\u003c\/p\u003e\n\u003cp\u003eMix ratio 1:1\u003c\/p\u003e\n\u003cp\u003eStep into a world of elegance with Pure Colour's luminous shades. Our refined hues gently enchant, adding subtle glow and lasting allure. Free from nasties, infused with an organic complex, nurture and elevate your creations. Unleash artistry, captivate with understated luminosity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMIXING: Wear suitable gloves and use a mixing bottle or non metallic bowl and brush. Mix 1:1 ratio Mix 30g Luminates Gel colour + 30g Pure Activator 1. Use exclusively with Pure Evoke Activator 1 only\u003c\/p\u003e\n\u003cp\u003eAPPLICATION: Apply Pure Luminates Gel Colours to clean TOWEL DRIED HAIR For a more intensive result, apply to clean dry hair. Spray porous areas with Pure Flourish prior to colour application to ensure even, long lasting colour results. Standard processing time is 20mins at room temperature Rinse thoroughly with warm water. 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