{"product_id":"pure-lamellar-vitality-shampoo-300ml","title":"Pure Lamellar Vitality Shampoo 300ml","description":"\u003cp\u003eExperience the ultimate luxury in hair care with the New Pure Lamellar Vitality Shampoo, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. This gentle cleansing lather revitalises with every wash, enhancing softness and bounce. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free shampoo is enriched with organic Jojoba Oil and Sunflower Oil.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFormulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with the Pure Lamellar Vitality conditioner or butter mask for best results.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46493406724283,"sku":"PLVS300","price":30.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/42f1237b-4ca8-48b5-93bf-e68027b30b2b.png?v=1741030904","url":"https:\/\/southernsalonsupplies.co.nz\/products\/pure-lamellar-vitality-shampoo-300ml","provider":"Southern Salon Supplies Trade","version":"1.0","type":"link"}