{"product_id":"pure-forever-blonde-shampoo-1-litre","title":"Pure Forever Blonde Shampoo 1 Litre","description":"\u003cp\u003eExperience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.\u003c\/p\u003e\n\u003cp\u003eBlue Cypress oil, with its blue\/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with \u003cstrong\u003ePure Forever Blonde Conditioner\u003c\/strong\u003e for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410034315451,"sku":"PFBS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/foreversham1000.png?v=1736822032","url":"https:\/\/southernsalonsupplies.co.nz\/products\/pure-forever-blonde-shampoo-1-litre","provider":"Southern Salon Supplies Trade","version":"1.0","type":"link"}