{"product_id":"matrix-so-color-cult","title":"Matrix So Color Cult","description":"\u003cp\u003e\u003cstrong\u003eSO COLOR CULT SEMI PERMANENT COLOUR:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVegan Formula. Vibrant hair colour available in an extensive palette of shades. Direct dye color deposits on the outside of the hair cuticle. Can use Matrix So Color Cult Color Eraser which allows you to seamlessly remove color when you’re ready to change your look. Apply SOCOLOR Cult directly to natural or pre-lightened clean, towel-dried hair. The lighter your starting level the brighter your end result will be. For best results apply to hair that is 80-100% dry. Apply with bowl and brush.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSO COLOR CULT COLOR ERASER:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGet the cleanest canvas for all your colour creations. For removal of any hair dye with a professional colour removal service. Matrix Color Eraser works to remove artificial colour from the hair. It works across a range of technologies – from direct dyes, to tone-on-tone and permanent colour. It removes all colours from dark brunette dye, to stubborn vivids. The product contains Strontium Peroxide, an oxidising agent in a powdered form, which helps to remove stubborn dyes from the hair. \u003c\/p\u003e\n\u003cdiv\u003eAs the Color Eraser does not force open the cuticle, the hair is left looking and feeling in good condition, and as a clean canvas ready to re-colour.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eHOW TO USE: \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eMix in a bowl then place in applicator or continue with brush application for best results.\u003c\/li\u003e\n\u003cli\u003eApply quickly and efficiently to desired areas.\u003c\/li\u003e\n\u003cli\u003eProcess accordingly and shampoo out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Matrix","offers":[{"title":"Matrix So Color Cult Bubblegum Pink","offer_id":46408392835259,"sku":"P1567801","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Lavender Macaron","offer_id":46408392868027,"sku":"P1568101","price":24.85,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Clear","offer_id":46408393457851,"sku":"P1568500","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Flamenco Fuschia","offer_id":46408393556155,"sku":"P1567501","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Lucky Duck Yellow","offer_id":46408393621691,"sku":"P1566800","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So  Color Cult Red Hot","offer_id":46408393818299,"sku":"P1566601","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Colour Eraser","offer_id":46408393851067,"sku":"P1578900","price":7.66,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Clover Green","offer_id":46408393883835,"sku":"P1567001","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Royal Purple","offer_id":46408393916603,"sku":"P1567401","price":25.67,"currency_code":"NZD","in_stock":true},{"title":"Matrix So Color Cult Demi Royal Purple 118ml","offer_id":46791375618235,"sku":"P1570301","price":25.67,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/matrix_socolor_cult_bubblegum_pink_118ml.png?v=1736714090","url":"https:\/\/southernsalonsupplies.co.nz\/products\/matrix-so-color-cult","provider":"Southern Salon Supplies Trade","version":"1.0","type":"link"}