For colour fade protection.
This shampoo is for you, if your hair is blonde or grey and you want to prevent yellow and brassy tones from appearing.
How to use:
Massage through wet hair and leave in for up to five minutes.
Follow with Color Endure Violet Conditioner.
Try using the toning shampoo a couple of times a week, alternating with the standard Joico Color Endure Shampoo so you can keep a perfect cool blonde.