{"title":"Retail","description":"","products":[{"product_id":"fudge-clean-blonde-violet-toning-conditioner-250ml","title":"Fudge Clean Blonde Violet Toning Conditioner 250ml*","description":"\u003cp\u003eThe Fudge Clean Blonde Violet Toning Conditioner is a purple-pigmented conditioner that has been specially formulated to help condition blonde hair while removing unwanted brassy tones. It can be used all the time as your regular conditioner. This is the original formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter using the\u003cstrong\u003e Fudge Clean Blonde Violet Toning Shampoo,\u003c\/strong\u003e massage through wet hair, focusing on the mid lengths and ends. Leave in for 2-3 minutes. Rinse.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138251063483,"sku":"103979","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_clean_blonde_violet_toning_shampoo_250ml.png?v=1657943952"},{"product_id":"fudge-damage-rewind-reconstructing-shampoo-250ml","title":"Fudge Damage Rewind Reconstructing Shampoo 250ml*","description":"\u003cp\u003eFeaturing Fudge's repairing Opti-PLEX technology, Damage Rewind Reconstructing Shampoo is designed to repair and strengthen damaged hair by deeply penetrating into the hair's core to reconstruct bonds and smooth the cuticles to leave smooth and healthy hair results. Locks colour in for 30 washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair \u003c\/li\u003e\n\u003cli\u003eSmooth and brightens the hair\u003c\/li\u003e\n\u003cli\u003eReconstructs bonds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003eApply to wet hair, massage into the hair and scalp to create a lather. Rinse well. Follow with \u003cstrong\u003eDamage Rewind Reconstructing Conditioner.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138251227323,"sku":"103988","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_damage_rewind_reconstructing_shampoo_250ml.png?v=1657943963"},{"product_id":"fudge-damage-rewind-reconstructing-conditioner-250ml","title":"Fudge Damage Rewind Reconstructing Conditioner 250ml*","description":"\u003cp\u003e\u003cspan data-sanitized-data-mce-fragment=\"1\"\u003eDamage Rewind Reconstructing Conditioner is f\u003c\/span\u003eor repairing and strengthening damaged hair. Featuring Fudge's repairing Opti-PLEX technology, it is designed to repair and strengthen damaged hair by deeply penetrating into the hair's core to reconstruct bonds and smooth the cuticles to leave smooth and healthy hair results. Locks colour for 30 washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair\u003c\/li\u003e\n\u003cli\u003eSmooth and brightens the hair\u003c\/li\u003e\n\u003cli\u003eReconstructs bonds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003eApply to wet hair and massage into the hair and scalp, concentrating on the ends. Rinse well.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138251489467,"sku":"103989","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_damage_rewind_reconstructing_condtitioner_250ml.png?v=1657943976"},{"product_id":"fudge-clean-blonde-violet-toning-shampoo-250ml","title":"Fudge Clean Blonde Violet Toning Shampoo 250ml*","description":"\u003cp\u003eThe Fudge Clean Blonde Violet Toning Shampoo is a best-selling purple pigmented shampoo that \u003cspan data-sanitized-data-mce-fragment=\"1\"\u003econtains salon-strength purple micro-pigments to\u003c\/span\u003e i\u003cspan data-sanitized-data-mce-fragment=\"1\"\u003enstantly remove yellow and brassy tones\u003c\/span\u003e in blonde or grey hair. Formulated with \u003cspan data-sanitized-data-mce-fragment=\"1\"\u003ewith hydrating guarana.\u003c\/span\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eUse on wet hair. Massage through wet hair to a lather. Leave in for 3-5 minutes to allow the toner to work. For optimal results, use with the \u003cstrong\u003eFudge Clean Blonde Violet Toning Conditioner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eYou don't need to use this shampoo everyday. Alternate it with your regular shampoo.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138251620539,"sku":"104033","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/cleanblondeshampoo.png?v=1657943989"},{"product_id":"fudge-clean-blonde-damage-rewind-violet-toning-shampoo-250ml","title":"Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo 250ml","description":"\u003cp\u003eFeaturing Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Shampoo is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs damaged blonde hair\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair\u003c\/li\u003e\n\u003cli\u003eBoosts vibrancy in the hair\u003c\/li\u003e\n\u003cli\u003eReconstructs bonds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well. For optimal results, use with the \u003cstrong\u003eFudge Clean Blonde Damage Rewind Violet-Toning Conditioner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eWe recommend using gloves when applying this product, as staining may occur.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138252013755,"sku":"104034","price":18.34,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_clean_blonde_damage_rewind_violet_toning_shampoo_250ml.png?v=1657944002"},{"product_id":"fudge-clean-blonde-damage-rewind-violet-toning-conditioner-250ml","title":"Fudge Clean Blonde Damage Rewind Violet-Toning Conditioner 250ml*","description":"\u003cp\u003eFeaturing Fudge's unique Opti-PLEX technology, the Fudge Clean Blonde Damage Rewind Conditioner is designed to repair and strengthen damaged blonde hair by removing brassy tones and penetrating deep into the hair core to reconstruct bonds whilst smoothing the cuticle for healthy and vibrant hair results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRepairs damaged blonde hair\u003c\/li\u003e\n\u003cli\u003eStrengthens the hair\u003c\/li\u003e\n\u003cli\u003eBoosts vibrancy in the hair\u003c\/li\u003e\n\u003cli\u003eReconstructs bonds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter using the \u003cstrong\u003eFudge Clean Blonde Damage Rewind Violet-Toning Shampoo,\u003c\/strong\u003e apply to wet hair and massage into hair and scalp. Ensure full coverage and rinse well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eWe recommend using gloves when applying this product, as staining may occur.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138252275899,"sku":"104035","price":18.34,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_clean_blonde_damage_rewind_violoet-toning_conditioner_250ml.png?v=1657944013"},{"product_id":"fudge-luminizer-moisture-boost-shampoo-250ml","title":"Fudge Luminizer Moisture Boost Shampoo 250ml*","description":"\u003cp\u003eFor eliminating frizz and brightening the hair, the Fudge Luminizer Moisture Boost shampoo features Fudge's unique Opti-PLEX technology and lightweight Micellar Oil Complex.\u003c\/p\u003e\r\n\u003cp\u003eLuminizer Moisture Boost Shampoo is formulated to cleanse, moisturise and illuminate each strand whilst working to strengthen the hair for brighter and smoother results.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e \u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eMoisturises and hydrates the hair\u003c\/li\u003e\r\n\u003cli\u003eStrengthens the hair\u003c\/li\u003e\r\n\u003cli\u003eSmooth and brighter results\u003c\/li\u003e\r\n\u003cli\u003eEliminates frizz\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair and massage into hair and scalp. Rinse well and follow with \u003cstrong\u003eFudge Luminizer Weightless Conditioner.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138252505275,"sku":"104036","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_luminizer_moisture_boost_shampoo_250ml2.png?v=1657944025"},{"product_id":"fudge-luminizer-weightless-conditioner-250ml","title":"Fudge Luminizer Weightless Conditioner 250ml*","description":"\u003cp\u003eFudge Luminizer Weightless Conditioner creates instant illuminated and frizz-free hair for 48 hours with 100% shine. Features Fudge's unique Opti-PLEX technology and lightweight Micellar Oil Complex, Luminizer Moisture Boost Shampoo is formulated to cleanse, moisturise and illuminate each strand whilst working to strengthen the hair for brighter and smoother results. Moisturises and hydrates the hair. Strengthens the hair. Eliminates frizz. 48 hour weightless hydration.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing with \u003cstrong\u003eFudge Luminizer Moisture Boost Shampoo\u003c\/strong\u003e, apply to hair and distribute through to the ends. Rinse.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138253848763,"sku":"104037","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_luminizer_weightless_conditioner_250ml.png?v=1657944043"},{"product_id":"fudge-xpander-gelee-shampoo-250ml","title":"Fudge Xpander Gelee Shampoo 250ml*","description":"\u003cp\u003eThe Fudge Xpander Gelee Shampoo is ideal for stronger and healthier hair. Featuring Fudge's unique Opti-PLEX and Colour Lock technology, Xpander Gelee Shampoo is designed to instantly add volume and thickness to the hair whilst leaving the hair feeling soft and refreshed. Ideal for fine and limp hair, this shampoo is designed for daily use to leave the hair feeling stronger and healthier. Locks colour in for 30 washes.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into hair and scalp. Ensure full coverage. Rinse well. For optimal results, follow with the \u003cstrong\u003eFudge Xpander Whip Conditioner.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138254766267,"sku":"104038","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_xpander_geelee_shampoo_250ml.png?v=1657944061"},{"product_id":"fudge-xpander-whip-conditioner-250ml","title":"Fudge Xpander Whip Conditioner 250ml*","description":"\u003cp\u003eThe Fudge Xpander Whip Conditioner is ideal for creating denser and thicker hair. Featuring Fudge's unique Opti-PLEX and fibre dense technology, Xpander Whip Conditioner visibly strengthens and thickens the hair for a fuller and more dense look. Locks colour for 30 washes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFibre dense technology\u003c\/li\u003e\n\u003cli\u003eDensifies hair by 180% \u003c\/li\u003e\n\u003cli\u003eStrenghtens hair \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter using the \u003cstrong\u003eFudge Xpander Gelee Shampoo,\u003c\/strong\u003e apply to wet hair. Massage into hair and scalp. Ensure full coverage. Rinse well.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138255061179,"sku":"104039","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_xpander_whip_conditioner_250ml.png?v=1657944077"},{"product_id":"fudge-blow-dry-aqua-primer-150ml","title":"Fudge Blow Dry Aqua Primer 150ml*","description":"\u003cp\u003eFudge Blow Dry Aqua Primer has 10 in 1 benefits and is the essential first step for the ultimate, long-lasting blow dry. Non sticky, weightless natural feel.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWeightless\u003c\/li\u003e\r\n\u003cli\u003eHeat protection (to 230ºC)\u003c\/li\u003e\r\n\u003cli\u003eNourishes hair\u003c\/li\u003e\r\n\u003cli\u003eHair feels softer\u003c\/li\u003e\r\n\u003cli\u003eHair look and feels smoother for longer\u003c\/li\u003e\r\n\u003cli\u003eReduces frizz\u003c\/li\u003e\r\n\u003cli\u003eAll day humidity protection\u003c\/li\u003e\r\n\u003cli\u003eAdds shine\u003c\/li\u003e\r\n\u003cli\u003eNatural Looking volume\u003c\/li\u003e\r\n\u003cli\u003eLong lasting hold\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp, towel dried hair, smooth through to the ends and blow dry.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138259517627,"sku":"107427","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_blow_dry_aqua_primer_150ml.png?v=1657944319"},{"product_id":"fudge-hed-shine-94g","title":"Fudge Hed Shine 94g*","description":"\u003cp\u003eThe Fudge Hed Shine is a weightless dry oil mist that adds \u003cspan data-sanitized-data-mce-fragment=\"1\"\u003einstant \u003c\/span\u003e\u003cspan data-sanitized-data-mce-fragment=\"1\"\u003eluminising \u003c\/span\u003e\u003cspan data-sanitized-data-mce-fragment=\"1\"\u003eshine to hair. F\u003c\/span\u003eormulated with with Jojoba Oil and Argan Oil delivers all-day shine with no greasiness.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eShake well. Unlock actuator. Hold can 15cm\/6 inches from head and spray over finished style.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138260631739,"sku":"107444","price":14.15,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_hed_shine_94g.png?v=1657944377"},{"product_id":"fudge-tri-blo-spray-150ml","title":"Fudge Tri Blo Spray 150ml*","description":"\u003cdiv data-sanitized-itemprop=\"description\"\u003e\n\u003cp\u003eFudge Tri Blo Spray is a lightweight mist designed to protect the hair against heat and promote shine and body. Formulated with Invisi-Shield technology, to defend against heat up to 235°C and ensure hair is smooth and strong after styling. Ideal for all hair types, damp or dry hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use: \u003c\/strong\u003eApply from roots to ends after washing and style as normal. If additional heat is used on the hair, it can be used directly before further styling.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138260861115,"sku":"107445","price":15.72,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_tri_blo_spray_150ml.png?v=1657944389"},{"product_id":"fudge-xpander-foam-200ml","title":"Fudge Xpander Foam 200ml*","description":"\u003cp\u003eLightweight and non-sticky, Fudge Xpander Foam provides a strong hold and long-lasting body from root to tip. Increasing density by up to 180%, the fast-absorbing foam is formulated with a conditioning cocktail of vitamins to nourish and protect up to 235°C.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eShake can well and hold upside down to dispense foam into hands. Apply throughout damp hair evenly. Blow dry (use a brush for extra volume) and style as preferred.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eThe more you use, the bigger your hairstyle.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138261287099,"sku":"107451","price":15.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_xpander_foam_200ml.png?v=1657944408"},{"product_id":"fudge-skyscraper-hairspray-300ml","title":"Fudge Skyscraper Hairspray 300ml*","description":"\u003cp\u003eThe Fudge Skyscraper is a light-medium hold hairspray gives all day hold with a weather-proof, flexible finish. Controls frizz and flyaways. Lightweight, super fine, dry mist can be built up and easily layered without over-loading. Effortlessly brushes out.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Shake well. Hold can upright 25-30cm from hair and spray evenly.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138262892731,"sku":"107453","price":13.62,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_skyscraper_hairspray_300ml.png?v=1657944428"},{"product_id":"fudge-push-it-up-blow-dry-spray-200ml","title":"Fudge Push It Up Blow Dry Spray 200ml*","description":"\u003cp\u003eFudge Push It Up Blow Dry Spray is a lightweight non-sticky spray to increase volume and body as well as smooth fly-aways. Helps protect your hair from heat damage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eSpray onto damp hair before blow drying. Spray on your roots and then the rest of your hair if necessary. Blow dry using the right tools to get the most body and fullness.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138264858811,"sku":"107467","price":15.72,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/dd7f203d-d027-4f9c-9643-9bafebbdd86a.png?v=1774477352"},{"product_id":"fudge-everyday-clean-blonde-damage-rewind-conditioner-250ml","title":"Fudge Everyday Clean Blonde Damage Rewind Conditioner 250ml*","description":"\u003cp\u003eThe Fudge Professional Everyday Clean Blonde Damage Rewind Conditioner gently conditions hair while gradually removing yellow tones and damage from blonde hair. This purple-toning conditioner has been specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology for strengthening hair to rewind and reconstruct damage caused by chemical treatments and thermal styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair after shampooing with \u003cstrong\u003eFudge Everyday Clean Blonde Damage Rewind Shampoo\u003c\/strong\u003e. Massage through hair concentrating on the ends and rinse thoroughly. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eWe recommend using gloves when applying this product, as staining may occur.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138265907387,"sku":"109002","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_everyday_clean_blonde_damage_rewind_conditioner_250ml1.png?v=1657944519"},{"product_id":"fudge-all-blonde-colour-lock-shampoo-250ml","title":"Fudge All Blonde Colour Lock Shampoo 250ml*","description":"\u003cp\u003eThe Fudge All Blonde Colour Lock Shampoo, keeps your colour vibrant and shiny, for up to 10 weeks. Suitable for natural, honey blonde tones, to white, ashy blondes. Deep cleansing formula with Lemon Extract, leaves blonde hair bright and glossy. Opti-PLEX™ technology works deep into the core to reconstruct damaged bonds due to chemical services, styling and the environment. FragranceFuse™ technology infuses each strand of hair with a fragrance that lasts for 24 hours.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair. Massage into hair and scalp. Leave in for up to 5 minutes and rinse thoroughly.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results, follow with Fudge All Blonde Colour Lock Conditioner\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138266464443,"sku":"109733","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_all_blonde_colour_lock_shampoo_250ml.png?v=1657944556"},{"product_id":"fudge-all-blonde-colour-boost-shampoo-250ml","title":"Fudge All Blonde Colour Boost Shampoo 250ml*","description":"\u003cp\u003eFudge All Blonde Colour Boost Shampoo makes blonde hair visibly lighter and brighter in just two weeks. The deep cleansing, Sulphate-free formula, is enriched with Lemon Extract, which leaves blonde hair bright and glossy. 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Leave in for up to 5 minutes and rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results follow with Fudge All Blonde Colour Lock Conditioner\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138266693819,"sku":"109734","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_all_blonde_colour_boost_shampoo_250ml.png?v=1657944570"},{"product_id":"fudge-all-blonde-colour-lock-conditioner-250ml","title":"Fudge All Blonde Colour Lock Conditioner 250ml*","description":"\u003cp\u003eFudge All Blonde Colour Lock Conditioner, keeps your colour vibrant and bursting with shine for up to 10 weeks. Whether your hair is natural, honey blonde, white or an ashy blonde, this deep conditioning formula with Lemon Extract leaves your hair bright and glossy. Opti-PLEX™ technology works deep into the core of your hair to repair damage caused by chemical services, styling and the environment. Infused with FragranceFuse™ technology, it leaves hair with a fragrance that lasts for 24 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing your hair with Fudge All Blonde Colour Lock Shampoo or Fudge All Blonde Colour Boost Shampoo, apply to the mid lengths to ends of your hair, and massage through. Leave in for 5-10 minutes and rinse thoroughly.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138267873467,"sku":"109735","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_all_blonde_colour_lock_conditioner_250ml.png?v=1657944585"},{"product_id":"fudge-all-blonde-condition-shield-mist-150ml","title":"Fudge All Blonde Condition + Shield Mist 150ml*","description":"\u003cp\u003eThe Fudge All Blonde Condition and Shield Mist leaves all tones of blonde hair vibrant and shiny, while at the same time shields your hair from UV damage, pollution and heat. Opti-PLEX technology works deep into the core to reconstruct the hair bonds after chemical, styling and environmental damage. Enviro-shield technology combines environmental protection, UV filters and heat protection to fight off all the elements. Leaves hair feeling nourished, hydrated and healthy.\u003c\/p\u003e\n\u003cp\u003eHydrates and tames frizz. Heat protection. Adds shine. Nourishes. Prevents damage. Shields from pollution. Nourishes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eSpray over wet or dry hair. Do not rinse. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best blonde results, use with the rest of the Fudge All Blonde product range.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138268102843,"sku":"109736","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_all_blonde_condition_shield_mist_150ml.png?v=1657944599"},{"product_id":"fudge-everyday-clean-blonde-damage-rewind-shampoo-250ml","title":"Fudge Everyday Clean Blonde Damage Rewind Shampoo 250ml*","description":"\u003cp\u003eThe Fudge Everyday Clean Blonde Damage Rewind Shampoo gently cleanses hair while gradually removing yellow tones and damage from blonde hair. This purple-toning shampoo is specially designed for everyday use to maintain salon-fresh colour. Featuring OPTI-PLEX technology to strengthen hair and rewind and reconstruct damage caused by chemical treatments and thermal styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to damp hair and lather. For subtle toning, rinse out straight away. For extra toning, leave in for up to 5 minutes. Rinse thoroughly and follow with \u003cstrong\u003eFudge Everyday Clean Blonde Damage Rewind Conditioner. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eWe recommend using gloves when applying this product, as staining may occur.\u003c\/p\u003e","brand":"Fudge Professional","offers":[{"title":"Default Title","offer_id":43138268922043,"sku":"1109000","price":16.24,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/fudge_everyday_clean_blonde_damage_rewind_shampoo_250ml.png?v=1657944632"},{"product_id":"joico-k-pak-intense-hydrator-250ml","title":"Joico K-Pak Intense Hydrator 250ml","description":"\u003cp\u003eJoico K-Pak Intense Hydrator is a rinse out treatment designed to restore moisture into the hair. 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Leave the shampoo on your hair for five minutes or so and rinse. Follow with a conditioner to repair your hair. \u003cstrong\u003eK-Pak Conditioner\u003c\/strong\u003e is designed to work with this shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eDo not use everyday - once a week or even a couple of times a month should be sufficient depending on your lifestyle.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138281930939,"sku":"130956","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/clarifyingshampoo.png?v=1657945129"},{"product_id":"joico-k-pak-color-therapy-shampoo-300ml-1","title":"Joico K-Pak Color Therapy Shampoo 300ml","description":"\u003cp\u003eJoico K-Pak Color Therapy Shampoo is formulated to restore your hair to its original condition, increase your hair's strength and help protect against future damage. 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Try the \u003cstrong\u003eK-Pak Deep Penetrating Reconstructor\u003c\/strong\u003e (or something similar) once a week to assist the reconstruction process.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138283241659,"sku":"136776","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_kpak_color_therapy_shampoo_300ml.png?v=1657945193"},{"product_id":"joico-color-balance-purple-shampoo-300ml","title":"Joico Color Balance Purple Shampoo 300ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Joico Color Balance Purple Shampoo gently cleanses the hair while instantly neutralising unwanted yellow and warm tones in blonde hair, leaving hair cool, protected and healthy-looking with increased shine. Paraben-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/span\u003eApply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor optimal results, follow with the \u003cstrong\u003eJoico Color Balance Purple Conditioner.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138290319547,"sku":"151841","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_color_balance_purple_shampoo_300ml.png?v=1657945488"},{"product_id":"joico-color-balance-purple-conditioner-250ml","title":"Joico Color Balance Purple Conditioner 250ml","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Joico Color Balance Purple Conditioner nourishes and protects hair while neutralising unwanted yellow and warm tones in blonde hair and delivering a burst of moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter using the \u003cstrong\u003eJoico Color Balance Purple Shampoo,\u003c\/strong\u003e apply to hair. Leave in for 1-3 minutes. Rinse. Use 2-3 times a week.\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138290548923,"sku":"151851","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_color_balance_purple_conditioner_250ml.png?v=1657945497"},{"product_id":"joico-color-balance-blue-shampoo-300ml","title":"Joico Color Balance Blue Shampoo 300ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Joico Color Balance Blue Shampoo gently cleanses strands while instantly cooling and neutralising unwanted orange and brassy tones in highlighted or lightened brunette hair. This shampoo also boosts shine and controls static. P\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003earaben-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eApply to wet hair. Lather. Leave in 1-3 minutes. Rinse. Use 2-3 times a week, alternating with your daily shampoo. For optimal results, use with the \u003cstrong\u003eJoico Color Balance Blue Conditioner.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138290679995,"sku":"151861","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_color_balance_blue_shampoo_300ml.png?v=1657945502"},{"product_id":"joico-color-balance-blue-conditioner-250ml","title":"Joico Color Balance Blue Conditioner 250ml","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe Joico Color Balance Blue Conditioner is a\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e colour correcting conditioner that nourishes and protects the hair while instantly neutralising unwanted orange and brassy tones in brunette hair. Paraben-free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAfter using the \u003cstrong\u003eJoico Color Balance Blue shampoo,\u003c\/strong\u003e apply to hair. Leave in for 1-3 minutes. Rinse. Use 2-3 times a week.\u003c\/span\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138290778299,"sku":"151871","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_color_balance_blue_conditioner_250ml.png?v=1657945508"},{"product_id":"joico-k-pak-color-therapy-conditioner-250ml","title":"Joico K-Pak Color Therapy Conditioner 250ml","description":"\u003cp\u003eJoico K-Pak Color Therapy Conditioner works in tandem with your repair shampoo and targets the damaged areas of the cuticle, sealing in moisture and leaving the hair shiny and smooth. Can be used on all hair types - including fine and thick hair (it's lightweight and nourishing)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter you shampoo (\u003cstrong\u003ewe recommend K-Pak Color Therapy Shampoo\u003c\/strong\u003e), apply the conditioner from your mid-lengths to ends and work through the hair. Leave the conditioner in your hair for a minute or more and rinse. Follow with styling products that protect your hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eBe sure to use a heat protectant when styling your hair to protect against further damage. \u003cstrong\u003eK-Pak Color Therapy Luster Lock Spray\u003c\/strong\u003e helps repair damage and also provides heat protection.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138292220091,"sku":"152531","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_k-pak_color_therapy_conditioner_250ml.png?v=1657945577"},{"product_id":"joico-moisture-recovery-conditioner-250ml","title":"Joico Moisture Recovery Conditioner 250ml","description":"\u003cp\u003eIs your hair very dry and in need of moisture? The Joico Moisture Recovery Conditioner formula is an intense hydrator designed to provide immediate rescue to dry strands and reduce breakage by up to 55%.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing, apply to mid-lengths first and then work through hair. Leave on for up to 1 minute and then rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eIf your hair needs more moisture, alternate your conditioner with the \u003cstrong\u003eJoico Moisture Recovery Treatment Balm\u003c\/strong\u003e for superior results and extra nourishment.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138292383931,"sku":"152561","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_moisture_recovery_conditioner_300ml.png?v=1657945581"},{"product_id":"joico-k-pak-color-therapy-luster-lock-150ml","title":"Joico K-Pak Color Therapy Luster Lock 150ml","description":"\u003cp\u003eJoico K-Pak Color Therapy Luster Lock will repair, renew and replenish color treated hair for softer, silkier, shinier hair. Perfect choice for: All color-treated hair–from blondes to brunettes, lowlights to highlights. Perfect for fine or thick hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to clean damp hair. Leave on for 2-5 minutes and then rinse. Style as usual.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e Can also be applied to dry hair as a pre-shampoo treatment for an extra boost of repair and protection. Apply to dry hair and leave in for 2-5 minutes, then shampoo as usual (we recommend \u003cstrong\u003eK-Pak Color Therapy Shampoo\u003c\/strong\u003e)\u003c\/p\u003e\n\u003cdiv class=\"span6 gold\"\u003e \u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138298413243,"sku":"15563","price":28.01,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_kpak_therapy_luster_lock_140ml.png?v=1657945707"},{"product_id":"joico-blonde-life-brightening-conditioner-250ml","title":"Joico Blonde Life Brightening Conditioner 250ml","description":"\u003cp\u003eJoico Blonde Life Brightening Conditioner is a nourishing conditioner to detangle and renew blonde hair. Tamanu and Monoi oils help to restore strength. Revives blonde hair without weighing it down. Instantly detangles and keeps hair bright.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to clean damp hair. Leave in for 2-3 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor the brightest blonde result, use with \u003cstrong\u003eJoico Blonde Life Brightening Shampoo\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138298642619,"sku":"15632","price":26.91,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_blonde_life_brightening_conditioner_250ml.png?v=1657945718"},{"product_id":"joico-blonde-life-brightening-masque-150ml-1","title":"Joico Blonde Life Brightening Masque 150ml","description":"\u003cp\u003eJoico Blonde Life Brightening Masque hydrates, softens and illuminates blonde hair, by removing trace minerals that can lead to dull and yellow hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing with \u003cstrong\u003eJoico Blonde Life Shampoo\u003c\/strong\u003e, apply to damp hair, leave in for 3-5 minutes and rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eUse 1-2 times a week for beautiful, shiny, bright blonde hair.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138299068603,"sku":"156382","price":28.01,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/joico_blonde_life_brightening_masque_150ml_f7f98759-141f-485c-827c-53cabf699548.png?v=1657945734"},{"product_id":"joico-defy-damage-protective-masque-150ml","title":"Joico Defy Damage Protective Masque 150ml","description":"\u003cp\u003eJoico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair in minutes.\u003c\/p\u003e\n\u003cp\u003eThe benefits of the new Defy Damage series:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e80% less hair damage\u003c\/li\u003e\n\u003cli\u003e5 x more powerful hair\u003c\/li\u003e\n\u003cli\u003eretains more than 90% of the color luminosity\u003c\/li\u003e\n\u003cli\u003estrengthens and rebuilds the bonds in the hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":43138302574779,"sku":"15984","price":28.01,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/1208455-joico-defy-damage-protective-masque-150ml.jpg?v=1657945788"},{"product_id":"joico-defy-damage-protective-shampoo-300ml","title":"Joico Defy Damage Protective Shampoo 300ml","description":"\u003cp\u003eWith a rich, luxurious lather featuring damage-preventing ingredients, the Joico Defy Damage Protective Shampoo swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. 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