{"title":"Pure","description":"","products":[{"product_id":"pure-luminates-applicator-bottle","title":"Pure Luminates Applicator Bottle","description":"\u003cp\u003eApplicator bottle to be used with the Pure Luminates Colour.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410031038651,"sku":"ABOTTLE","price":10.35,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pure_luminates_applicator_bottle.png?v=1736821826"},{"product_id":"pure-colour-cape","title":"PURE Colour Cape","description":"0","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410031136955,"sku":"ACAPEC","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/purecapefront.png?v=1736821832"},{"product_id":"pure-colour-apron","title":"PURE Colour Apron","description":"0","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410031366331,"sku":"APRONC","price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pureapronfront.png?v=1736821846"},{"product_id":"pure-artisan-chart","title":"PURE Artisan Chart","description":"0","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410031497403,"sku":"ARTCHART","price":32.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/ssstemplate89.jpg?v=1736821858"},{"product_id":"pure-colour-angel-conditioner-1-litre","title":"Pure Colour Angel Conditioner 1 Litre","description":"\u003cp\u003eThe Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. 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Wait 3-5 minutes, then rinse conditioning colour until water runs clear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410032939195,"sku":"PCTB200","price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pure_colour_optimising_beige_treatment_200ml.png?v=1736821951"},{"product_id":"pure-colour-optimising-copper-treatment-200ml","title":"Pure Colour Optimising Copper Treatment 200ml","description":"\u003cp\u003ePure Colour Optimising Copper Treatment is ideal for enhancing or adding copper tones to hair. Instant hair colour and nourishing formula adds copper tones to hair, enhances exisiting copper tones or reduces cool tones. 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Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold\/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue\/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. 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Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. \u003c!-- x-tinymce\/html --\u003eSulfate free. Paraben free. Gluten free. Vegan friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair. Lather and rinse well. Repeat if needed. 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Blue Cypress blue\/violet pigments are deposited on the hair shaft eliminating yellow tone.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eIncludes:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e1x Pure Forever Blonde Shampoo 15ml\u003c\/li\u003e\r\n\u003cli\u003e1x Pure Forever Blonde Conditioner 15ml\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410036478139,"sku":"PFD15","price":2.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pure_forever_blonde_sachet_duo.png?v=1736822113"},{"product_id":"pure-forming-pomade-100g","title":"PURE Forming Pomade 100g*","description":"\u003cp\u003eMassive Texture\u003c\/p\u003e\n\u003cp\u003eFirm Flexible Control\u003c\/p\u003e\n\u003cp\u003eBarber Grade\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410036576443,"sku":"PFP100","price":20.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/forming.png?v=1736822118"},{"product_id":"pure-finest-volumising-powder-35ml","title":"Pure Finest Volumising Powder 35ml","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the transformative power of Pure Finest Volumising Powder, your ultimate solution for creating full-bodied, natural-looking texture with unparalleled styling flexibility. This vegan-friendly formula is sulfate-free, paraben-free, and gluten-free, offering comprehensive defense against UV rays, thermal damage, and humidity.\u003c\/p\u003e\n\u003cp\u003eInfused with soft, micro natural rice starch particles, this volumising powder delivers immediate fullness and lift without any visible residue. Its neutral color seamlessly blends with all hair shades, ensuring a flawless finish with every application. Elevate your styling routine with Pure Finest Volumising Powder and discover the secret to effortlessly volumised hair with flexible texture and lasting hold.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Turn directional nozzle onto the root area where volume is desired, and pump required amount to the area. Alternatively you can apply to the hair for added texture and thicker, fuller style definition.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410036707515,"sku":"PFP35","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pure_finest_volumising_powder_35ml.png?v=1736822123"},{"product_id":"pure-forming-paste-85g","title":"Pure Forming Paste 85g","description":"\u003cp\u003ePURE Forming Paste slips through the hair creating the perfect tousled look that is re-moldable. Create form and shape with increased definition and texture giving hair a fuller appearance. 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Designed to revive, protect, and enhance shine, this treatment is ideal for revitalising coloured, dry, and delicate hair.\u003c\/p\u003e\n\u003cp\u003eFormulated without sulfates, gluten, or animal-derived ingredients, it is vegan-friendly and offers a gentle yet effective solution for maintaining healthy, vibrant hair. Elevate your hair care routine with Pure Flourish Leave-in Treatment and enjoy revived, protected, and brilliantly shiny hair every day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eSpray onto damp or dry hair and style as usual.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410037002427,"sku":"PFT200","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pure_flourish_leave-in-treatment.png?v=1736822144"},{"product_id":"pure-guardian-angel-thermal-protection-165ml","title":"Pure Guardian Angel Thermal Protection 165ml","description":"\u003cp\u003ePure Guardian Angel Thermal Protection Spray is a lightweight thermal protection mist which safeguards hair during styling. Protects your hair against the heat of straighteners, tongs, wands and hairdryers. Ingredients are certified 100% organic extracts. Suitable for all hair types. 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Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.\u003c\/p\u003e\r\n\u003cp\u003eExperience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing with \u003cstrong\u003ePure Goddess Shampoo\u003c\/strong\u003e, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410037264571,"sku":"PGC100","price":12.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/pure_goddess_conditioner_100ml.png?v=1736822163"},{"product_id":"pure-goddess-conditioner-1-litre","title":"Pure Goddess Conditioner 1 Litre","description":"\u003cp\u003ePure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. 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Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing with \u003cstrong\u003ePure Goddess Shampoo\u003c\/strong\u003e, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow to clean your PURE 1L pump for reuse: \u003c\/strong\u003eRemove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. 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Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost to natural elements, chemical treatments, or heat styling.\u003c\/div\u003e\r\n\u003cdiv class=\"x_elementToProof\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"x_elementToProof\"\u003eFormulated with selective treatment oils, it rejuvenates and restores a healthy moisture balance to both hair and scalp, infusing strands with essential hydration for seriously silky, soft results. Elevate your hair care routine with our Ultra Soft Hydration Therapy regimen, which includes the Pure Goddess shampoo and conditioner, along with the \u003cstrong\u003ePure Sacred Mask\u003c\/strong\u003e. Discover the power of organic extracts and luxurious oils to transform your hair into a goddess-like mane of pure radiance and vitality. Free of parabens, sulfates, gluten and vegan friendly. 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