{"title":"Pure Basin","description":"","products":[{"product_id":"pure-colour-angel-conditioner-1-litre","title":"Pure Colour Angel Conditioner 1 Litre","description":"\u003cp\u003eThe Pure Colour Angel Conditioner features an exclusive 'pure complex'™ with 100% certified organic ingredients. It effectively conditions all types of colored hair, ensuring color and shine retention. Infused with Organic Acai Oil, Shea Butter, and Mongongo Oil, it deeply moisturizes, repairs, and softens delicate colored hair. Enriched with targeted treatment oils, it enhances the vibrancy of colored hair and combats color aging, prolonging color longevity and preserving radiance. Ideal for color-treated, dry, or damaged hair, suitable for all hair colors.\u003c\/p\u003e\n\u003cp\u003eSulfate, paraben, gluten free. UV, Thermal and Humidity defense.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing, apply through mid-lengths and ends and massage. Leave for 1-2 minutes and rinse.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410031759547,"sku":"PAC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/f14a0194-882a-4ca3-bddf-03181f293bdd.png?v=1778463486"},{"product_id":"pure-colour-angel-shampoo-1-litre","title":"Pure Colour Angel Shampoo 1 Litre","description":"\u003cp\u003eExperience the Pure Colour Angel Shampoo, crafted to nourish fragile colored hair with the enriching benefits of Organic Açai Oil, Shea Butter, and Mongongo Oil. This unique blend delivers deep moisturization, repair, and softness, while specialized treatment oils enhance hair's radiance and combat color aging. Formulated without sulfates or parabens, this vegan-friendly and gluten-free shampoo provides comprehensive defense against UV rays, thermal heat, and humidity, ensuring vibrant and healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply to damp hair. Masssage into a lather. Rinse. Repeat if necessary. Follow with \u003cstrong\u003ePure Colour Angel Conditioner\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410032185531,"sku":"PAS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/5ef44d88-e03a-42f9-9509-d4565c7ed8a5.png?v=1778464603"},{"product_id":"pure-forever-blonde-conditioner-1-litre","title":"Pure Forever Blonde Conditioner 1 Litre","description":"\u003cp\u003eExperience Pure Forever Blonde Conditioner—a revitalising formula that strengthens, boosts shine, and rejuvenates blonde hair, ensuring it remains vibrant and free from unwanted tones. Pure Forever Blonde Conditioner harnesses the power of Pure's exclusive ‘Pure Complex’™, featuring certified 100% organic extracts, to repair and combat unwanted gold\/yellow tones in all shades of blonde hair. Sulfate, paraben, gluten free. UV, Thermal and Humidity defense.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it revitalises blonde hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Infused with targeted treatment oils, it improves hair texture, imparting a softer, smoother, and silkier feel. Enriched with Blue Cypress Oil and its blue\/violet pigments, this conditioner deposits onto the hair shaft, effectively counteracting yellow tones for a refreshed, cooler blonde appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing shampoo, apply to mid-lengths and ends of hair. Massage and leave in for 1-2 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip:\u003c\/strong\u003e For best, bright blonde results, use as a complete regime with the \u003cstrong\u003ePure Forever Blonde Shampoo.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410034020539,"sku":"PFBC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/forevercon1000.png?v=1736822013"},{"product_id":"pure-forever-blonde-shampoo-1-litre","title":"Pure Forever Blonde Shampoo 1 Litre","description":"\u003cp\u003eExperience Pure Forever Blonde Shampoo—a premium hair care solution that cleanses, tones, and nourishes blonde or grey hair, while protecting it from daily environmental stressors. Pure Forever Blonde Shampoo features Pure's exclusive ‘Pure Complex’™, enriched with certified 100% organic extracts. This luxurious shampoo gently cleanses while effectively reducing yellow and gold tones in all shades of blonde hair.\u003c\/p\u003e\n\u003cp\u003eInfused with Organic Melon Oil, Shea Butter, and Argan Oil, it rejuvenates and moisturises hair affected by natural elements, swimming, UV exposure, chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Sulfate, paraben and gluten free. Vegan friendly. Protection against UV, thermal and humidity.\u003c\/p\u003e\n\u003cp\u003eBlue Cypress oil, with its blue\/violet pigments, deposits onto the hair shaft, neutralising yellow tones for a brighter, cooler blonde appearance. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eMassage into damp hair. Leave in for 2 minutes. Rinse. Repeat if necessary. Follow with \u003cstrong\u003ePure Forever Blonde Conditioner\u003c\/strong\u003e for enhanced results, or your favourite Pure Conditioner to target any other hair concerns.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410034315451,"sku":"PFBS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/foreversham1000.png?v=1736822032"},{"product_id":"pure-fusion-complex-bond-repair-treatment-1-litre","title":"Pure Fusion Complex Bond Repair Treatment 1 Litre","description":"\u003cp\u003eThe Pure Fusion Complex Bond Repair Treatment, is a transformative solution that prevents and repairs hair damage caused by chemical salon processes. This advanced treatment not only protects hair bonds from initial breakage but also effectively repairs broken bonds, noticeably softening and smoothing hair texture.\u003c\/p\u003e\n\u003cp\u003eEnriched with the exclusive ‘pure complex’™ featuring certified 100% organic extracts, this treatment enhances shine and adds luster to your hair. It leaves hair feeling remarkably smoother, softer to the touch, and more resilient, while also rebuilding chemically damaged hair to improve colour intensity and protect against fade.\u003c\/p\u003e\n\u003cp\u003eFormulated to shield hair from UV rays, thermal damage, and humidity, this treatment ensures comprehensive protection and care for your hair. Elevate your hair care regimen with Pure Fusion Complex Bond Repair Treatment and discover the key to healthier, more vibrant hair with each use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After rinsing out shampoo, apply to damp hair. Massage through the mid lengths and ends. Leave in for 3-5 minutes. Rinse thoroughly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor damaged and weak hair, pair with the \u003cstrong\u003ePure Fusion Complex Shampoo and Conditioner\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410034512059,"sku":"PFCBR1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/ssstemplate-2021-11-03t091915460.jpg?v=1736822047"},{"product_id":"pure-fusion-complex-conditioner-1-litre","title":"Pure Fusion Complex Conditioner 1 Litre","description":"\u003cp\u003eIntroducing the Pure Fusion Complex Conditioner, a harmonious fusion of science and nature. Featuring 'Bond Cure' combined with an organic complex, this luxurious conditioner restructures and revitalises hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. The formula provides essential protection against UV rays, thermal styling, and humidity, while also repairing split ends, reducing frizz, and enhancing manageability. Treat your hair to the ultimate care for a smoother, more resilient look and feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing shampoo, massage conditioner through mid lengths and ends. Leave in for 1-2 minutes. Rinse.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eFor best results, use with \u003cstrong\u003ePure Fusion Complex Shampoo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410035855547,"sku":"PFCC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/190c8fcd-ab60-42aa-8a88-6c6faa333d54.png?v=1778463539"},{"product_id":"pure-fusion-complex-shampoo-1-litre","title":"Pure Fusion Complex Shampoo 1 Litre","description":"\u003cp\u003eExperience the Pure Fusion Complex Shampoo, a seamless fusion of science and nature. Featuring 'Bond Cure' and an organic complex, this luxurious shampoo revitalizes and nourishes hair. Infused with Organic Ginger Oil, Rosemary Oil, and Açai Oil, renowned for their antioxidant properties, it effectively soothes and repairs damaged hair. Providing protection against UV rays, thermal stress, and humidity, it also works to repair split ends, smooth frizz, and enhance manageability. Transform your hair care routine with this rejuvenating shampoo for healthier, more manageable hair with a radiant shine. Sulfate free. Paraben free. Gluten free. Vegan friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair. Lather and rinse well. Repeat if needed. Follow with \u003cstrong\u003ePure Fusion Complex Conditioner\u003c\/strong\u003e or \u003cstrong\u003eBond Repair Treatment\u003c\/strong\u003e. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410036248763,"sku":"PFCS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/2ef6a731-c867-4d1f-976a-61f771435c9a.png?v=1778463602"},{"product_id":"pure-goddess-conditioner-1-litre","title":"Pure Goddess Conditioner 1 Litre","description":"\u003cp\u003ePure Goddess Conditioner, features the exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Designed to hydrate and restore moisture and manageability to dry, frizzy, and unruly hair, this conditioner is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost due to natural elements, regular chemical treatments, or frequent heat styling.\u003c\/p\u003e\n\u003cp\u003eInfused with selective treatment oils, it rejuvenates and balances moisture levels for both hair and scalp, infusing strands with essential hydration for luxuriously silky, soft results. Formulated without parabens, sulfates, gluten, and cruelty-free. Offering advanced UV, thermal, and humidity defense, this conditioner shields hair from environmental stressors, ensuring your hair remains healthy and vibrant.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in hair care luxury with Pure Goddess Conditioner, part of a regimen that cares for your hair's natural beauty and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e After shampooing with \u003cstrong\u003ePure Goddess Shampoo\u003c\/strong\u003e, apply through mid lengths and ends. Massage in and leave for a few minutes. Rinse. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow to clean your PURE 1L pump for reuse: \u003c\/strong\u003eRemove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410037362875,"sku":"PGC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/1113ad05-2b3a-4eb7-beda-735df17a62e9.png?v=1759705059"},{"product_id":"pure-goddess-shampoo-1-litre","title":"Pure Goddess Shampoo 1 Litre","description":"\u003cdiv class=\"x_elementToProof\"\u003eExperience the ultimate in hair care luxury with the moisture rich Pure Goddess Shampoo, featuring Pure's exclusive 'Pure Complex'™ crafted from certified 100% organic extracts. Designed to delicately cleanse and nourish all dry, frizzy, and unruly hair types, this sulfate-free and paraben-free shampoo is enriched with Organic Shea Butter, Argan Oil, and Marula Oil to replenish moisture lost to natural elements, chemical treatments, or heat styling.\u003c\/div\u003e\r\n\u003cdiv class=\"x_elementToProof\"\u003e \u003c\/div\u003e\r\n\u003cdiv class=\"x_elementToProof\"\u003eFormulated with selective treatment oils, it rejuvenates and restores a healthy moisture balance to both hair and scalp, infusing strands with essential hydration for seriously silky, soft results. Elevate your hair care routine with our Ultra Soft Hydration Therapy regimen, which includes the Pure Goddess shampoo and conditioner, along with the \u003cstrong\u003ePure Sacred Mask\u003c\/strong\u003e. Discover the power of organic extracts and luxurious oils to transform your hair into a goddess-like mane of pure radiance and vitality. Free of parabens, sulfates, gluten and vegan friendly. Helps defend against UV, thermal damage and humidity.\u003c\/div\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e \u003cspan data-sanitized-data-mce-fragment=\"1\"\u003eMassage into damp hair. Lather. Rinse. Follow with \u003c\/span\u003e\u003cstrong data-sanitized-data-mce-fragment=\"1\"\u003ePure Goddess Conditioner.\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p1\"\u003ePlease Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.\u003c\/p\u003e\r\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow to clean your PURE 1L pump for reuse: \u003c\/strong\u003eRemove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410037756091,"sku":"PGS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/911ca655-a6bb-42cd-b30c-76694bf7a521.png?v=1759705077"},{"product_id":"pure-miracle-renew-conditioner-1-litre","title":"Pure Miracle Renew Conditioner 1 Litre","description":"\u003cp\u003ePure Miracle Renew Conditioner is a vegan-friendly formula that's sulfate-free, paraben-free, and gluten-free, offering complete defense against UV rays, thermal heat, and humidity. Ideal for restoring hair stressed by environmental elements, heat styling, chemical treatments, and water damage.\u003c\/p\u003e\n\u003cp\u003eInfused with organic actives, it revitalises fragile and weakened hair from chemical services, leaving hair soft and smooth without weighing it down. Natural anti-aging ingredients protect against free radicals, while antioxidants defend against colour fade. Natural elastic bio-polymers enhance strength, resilience, and elasticity, while moisturizing actives with anti-humidity properties reduce frizz.\u003c\/p\u003e\n\u003cp\u003eFormulated with vitamins and natural oils, it effectively restores all types of damaged hair. Additionally, a natural anti-irritant protects the scalp from allergens. Discover Pure Miracle Renew Conditioner for revitalised, nourished hair that is stronger, smoother, and more resilient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing with \u003cstrong\u003ePure Miracle Renew Shampoo\u003c\/strong\u003e, apply to mid lengths and ends. Massage through and leave in for 1-2 minutes. Rinse.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410038345915,"sku":"PMRC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/85fd524e-4262-4988-867b-176f8eace885.png?v=1778463765"},{"product_id":"pure-miracle-renew-mask-1-litre","title":"Pure Miracle Renew Mask 1 Litre","description":"\u003cp\u003ePURE Miracle Renew Mask is an anti ageing and rejuvenating hair mask. It helps to restore hair that has been exposed to the elements and subjected to damaging processes such as colouring and heat styling. Hair is left feeling soft and smooth without being weighed down. Sulfate Free, Vegan Friendly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to pre-shampooed, towel dried hair. Leave in for a few minutes. Comb through to the lengths of your hair with a wide tooth comb, massage into the ends. Rinse well.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTip: \u003c\/strong\u003eUse as often as required. For best results use with \u003cstrong\u003ePure Miracle Renew Shampoo\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410038673595,"sku":"PMRM1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/miraclerenewmasklitre.png?v=1736822274"},{"product_id":"pure-miracle-renew-shampoo-1-litre","title":"Pure Miracle Renew Shampoo 1 Litre","description":"\u003cp\u003eExperience PURE Miracle Renew Shampoo, a sulfate-free, paraben-free, gluten-free, and vegan-friendly formula that offers comprehensive defense against UV rays, thermal stress, and humidity. This rejuvenating shampoo is specially formulated to restore hair that is stressed from exposure to environmental elements, heat styling, chemical services, and water damage.\u003c\/p\u003e\n\u003cp\u003eInfused with organic actives, it revitalizes fragile and weakened hair from chemical treatments, leaving it feeling soft and smooth without any heaviness. Natural anti-aging ingredients provide protection against free radicals, while antioxidants defend against color fading. Natural elastic bio-polymers strengthen hair, enhancing resilience and elasticity.\u003c\/p\u003e\n\u003cp\u003eMoisturizing actives with anti-humidity properties combat frizz, while vitamins and natural oils nourish and repair all types of damaged hair. Additionally, a natural anti-irritant shields the scalp from allergens. Transform your hair care routine with PURE Miracle Renew Shampoo for healthier, revitalised hair that shines with strength and vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply to wet hair and massage into a lather. Rinse. Repeat if necessary. For best results follow with \u003cstrong\u003eMiracle Renew Conditioner \u003c\/strong\u003eor \u003cstrong\u003eMiracle Renew Mask\u003c\/strong\u003e for a more intense treatment. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410038902971,"sku":"PMRS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/d73127ac-c5b6-4207-bbfe-4e8c204d7685.png?v=1778463816"},{"product_id":"pure-precious-conditioner-1-litre","title":"Pure Precious Conditioner 1 Litre","description":"\u003cp\u003eExperience the rejuvenating power of Pure Precious Conditioner, formulated with an exclusive ‘Pure Complex’™ featuring certified 100% organic extracts. This conditioner is designed to repair, strengthen, and enhance the shine of all fragile, dry, or weak hair types. Organic Mongongo Oil, Shea Butter, and Argan Oil combine to effectively repair and replenish hair worn down by natural elements, regular chemical treatments, or frequent heat styling. Enriched with selective treatment oils, it transforms hair, leaving it softer, smoother, and silkier while repairing damage caused by chemicals, colouring, and heat. This conditioner is gluten-free, sulfate-free, paraben-free, and vegan-friendly, reflecting a commitment to clean beauty. It also provides advanced protection against UV rays, thermal damage, and humidity, ensuring your hair remains resilient and radiant.\u003c\/p\u003e\r\n\u003cp\u003eDiscover Pure Precious Conditioner for a luxurious hair care experience that not only restores but also fortifies and protects your hair against daily environmental challenges.\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing, apply conditioner from mid-lengths to ends, massaging gently. Leave in for 1-2 minutes to allow the nourishing formula to work its magic, then rinse thoroughly.\u003c\/p\u003e\r\n\u003cp class=\"\" data-start=\"166\" data-end=\"440\"\u003ePlease Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.\u003c\/p\u003e\r\n\u003cp class=\"\" data-start=\"561\" data-end=\"607\"\u003e\u003cstrong\u003eHow to clean your PURE 1L pump for reuse: \u003c\/strong\u003eRemove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410039394491,"sku":"PPC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/9575853c-d59e-4aec-bff4-a0642fb6df9f.png?v=1759699448"},{"product_id":"pure-precious-shampoo-1-litre","title":"Pure Precious Shampoo 1 Litre","description":"\u003cp\u003eIntroducing Pure Precious Shampoo, featuring the exclusive ‘Pure Complex’™ formulated with certified 100% organic extracts. This nurturing shampoo delicately cleanses, repairs, and nourishes all fragile, dry, or weak hair types. Infused with Organic Mongongo Oil, Shea Butter, and Argan Oil, it effectively repairs and replenishes hair fatigued by natural elements, regular chemical treatments, or frequent heat styling.\u003c\/p\u003e\n\u003cp\u003eEnriched with selective treatment oils, it enhances hair texture, leaving it softer, smoother, and silkier. Specifically designed to repair damage from chemicals, color treatments, and heat styling, this shampoo is gluten-free, sulfate-free, paraben-free, and vegan-friendly, ensuring a clean beauty regimen. It also offers advanced UV, thermal, and humidity defense, safeguarding your hair against environmental stressors.\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate in nurturing care with Pure Precious Shampoo, part of a comprehensive hair care routine that restores and protects hair's natural beauty and resilience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair, lather and rinse well. Repeat if necessary. Follow with \u003cstrong\u003ePure Precious Conditioner.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlease Note: All PURE Haircare 1L products are now sold without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. We encourage you to reuse your existing PURE 1L pump to help us reduce the amount of plastic headed to landfill.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eHow to clean your PURE 1L pump for reuse: \u003c\/strong\u003eRemove the pump and rinse off any remaining product under warm water. Submerge the pump in a bowl of warm, soapy water. Pump it several times to flush out any residue. Rinse thoroughly under running water to remove all soap and product. Let the pump air dry completely before using it with a new bottle.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410039984315,"sku":"PPS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/70cf3ae3-52c4-4cab-bd9f-93f154deaee6.png?v=1759705039"},{"product_id":"pure-sacred-argan-mask-1-litre","title":"Pure Sacred Argan Mask 1 Litre","description":"\u003cp\u003eExperience the nourishing power of Organic Shea Butter, Argan Oil, and Marula Oil in the Pure Sacred Mask. This luxurious blend revitalises all hair types, delivering deep moisture, softness, and strength. Enriched with selective treatment oils, it enhances your hair’s smoothness, silkiness, and overall health. This vegan friendly formula deeply conditions, providing intense hydration and locking it in for beautifully soft, well-nourished hair. \u003c\/p\u003e\n\u003cp\u003eSulfate free. Paraben free. Cruelty free. Gluten free. Silicone free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair. Use twice a week, then once a week as hair condition improves.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410040770747,"sku":"PSM1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/sacredmasklitre.png?v=1736822402"},{"product_id":"pure-uplift-volume-conditioner-1-litre","title":"Pure UpLift Volume Conditioner 1 Litre","description":"\u003cp\u003eRevitalise your fine hair with the Pure Uplift Volume Conditioner, formulated with a blend of Organic Buriti Oil, Turmeric Oil, and Sunflower Oil. The ultimate solution for fine or flat hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers comprehensive protection against humidity, UV rays, and thermal damage. Formulated to condition and thicken, it boosts volume, enhances manageability, and adds fullness with every use. Our exclusive ‘pure complex’™, featuring certified 100% organic extracts and Buriti Oil, increases volume while imparting a radiant shine. \u003c\/p\u003e\n\u003cp\u003eOrganic Buriti Oil, Turmeric Oil, and Sunflower Oil combine to invigorate fine hair, rich in beta-carotene for shiny, thick strands and a healthy scalp. Buriti Oil's Omega 6 content acts as a natural silicone replacement, providing intense nourishment for softer, shinier hair. Meanwhile, Sunflower Oil's lightweight formula deeply penetrates the hair shaft and scalp, boasting antioxidant properties that help prevent early hair loss.\u003c\/p\u003e\n\u003cp\u003eExperience lifted, fuller-looking hair that feels thicker and healthier, all without sulfates, parabens, or animal testing. Our vegan-friendly formula also defends against UV rays, thermal damage, and humidity, ensuring your hair remains protected and vibrant. Elevate your hair care routine with Pure Uplift Volume Shampoo and Conditioner and discover the difference today.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter rinsing \u003cstrong\u003ePure Uplift Volume Shampoo\u003c\/strong\u003e, apply to mid lengths and ends. Massage through and leave on for 1-2 minutes. Rinse.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410041786555,"sku":"PUC1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/e14d55e7-3d62-4600-a4b4-84bdfd609147.png?v=1778463853"},{"product_id":"pure-uplift-volume-shampoo-1-litre","title":"Pure UpLift Volume Shampoo 1 Litre","description":"\u003cp\u003eExperience the transformational power of Pure Uplift Volume Shampoo, specially designed for fine hair. This sulfate-free, paraben-free, and gluten-free formula is vegan-friendly and offers defense against UV rays, thermal damage, and humidity.\u003c\/p\u003e\n\u003cp\u003eFormulated to lift fine hair and enhance fullness, our shampoo leaves hair looking visibly fuller and feeling thicker with each wash. Infused with Organic Buriti Oil, Turmeric Oil, and Sunflower Oil, it revitalises fine hair by providing high levels of beta-carotene for shiny, thick hair and a healthy scalp.\u003c\/p\u003e\n\u003cp\u003eBuriti Oil, rich in Omega 6, acts as a natural silicone replacement, deeply nourishing hair for softness and intense shine. Sunflower Oil's lightweight texture effortlessly penetrates the hair shaft and scalp. Contains antioxidant protection to prevent premature hair loss.\u003c\/p\u003e\n\u003cp\u003eElevate your hair care routine with Pure Uplift Volume Shampoo and discover the secret to voluminous, healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eApply a small amount to wet hair. Lather. Rinse well. Repeat if necessary. Follow with \u003cstrong\u003ePure Uplift Volume Conditioner\u003c\/strong\u003e for best results. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46410042245307,"sku":"PUS1000","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/76e0d045-e87e-46df-bb57-eb9d34ab1fe5.png?v=1778463896"},{"product_id":"pure-lamellar-vitality-glass-hair-rinse-treatment-500ml","title":"Pure Lamellar Vitality Glass Hair Rinse Treatment 500ml","description":"\u003cp\u003eAdd an instant glass-like finish to all hair types with the Pure Lamellar Vitality Glass Hair Rinse Treatment 500ml. This conditioning elixir immediately adds weightless hydration for silky soft hair with a vibrant, illuminating shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.\u003c\/p\u003e\n\u003cp\u003e• Instantly transforms hair with high gloss and increased luminosity.\u003c\/p\u003e\n\u003cp\u003e• Tames frizz for smoother, polished hair.\u003c\/p\u003e\n\u003cp\u003e• Provides immediate softness and silkiness to the hair, for a luxurious smooth feel.\u003c\/p\u003e\n\u003cp\u003e• Increases colour vibrancy and longevity: Locks in colour by forming a protective barrier that seals the hair cuticle.\u003c\/p\u003e\n\u003cp\u003e• Weightlessly hydrates and deeply conditions.\u003c\/p\u003e\n\u003cp\u003e• Antioxidants protect hair from environmental damage.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46493403644091,"sku":"PLVT500","price":66.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/5bf9b385-27c1-48cf-87f0-1c752a67dd14.png?v=1741030680"},{"product_id":"pure-lamellar-vitality-conditioner-1-litre","title":"Pure Lamellar Vitality Conditioner 1 Litre","description":"\u003cp\u003eThe Pure Lamellar Vitality Conditioner 1L adds weightless hydration and a healthy glow to all hair types. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.\u003c\/p\u003e\n\u003cp\u003e• Antioxidants protect hair from environmental damage.\u003c\/p\u003e\n\u003cp\u003e• Deeply conditions and hydrates while enhancing hair strength and guards against breakage.\u003c\/p\u003e\n\u003cp\u003e• Leaves your hair with a smooth, luminating finish.\u003c\/p\u003e\n\u003cp\u003e• Enhances manageability and maintains bounce.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46493403939003,"sku":"PLVC1000","price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/35313c80-9c94-4e1d-accb-453a2303692c.png?v=1741030783"},{"product_id":"pure-lamellar-vitality-shampoo-1-litre","title":"Pure Lamellar Vitality Shampoo 1 Litre","description":"\u003cp\u003eThe Pure Lamellar Vitality Shampoo 1L adds bounce and enhances softness while gently cleansing and revitalising the hair and scalp.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.\u003c\/p\u003e\n\u003cp\u003e• Leaves hair with a smooth, luminating finish.\u003c\/p\u003e\n\u003cp\u003e• Enhances hair strength and guards against breakage.\u003c\/p\u003e\n\u003cp\u003e• Antioxidants protect hair from environmental damage.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46493406691515,"sku":"PLVS1000","price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/471b1308-cd02-4a06-87f1-f8663f6ba824.png?v=1741030886"},{"product_id":"pure-lamellar-vitality-butter-mask-treatment-1-litre","title":"Pure Lamellar Vitality Butter Mask Treatment 1 Litre","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/p\u003e\n\u003cp\u003eExperience the ultimate luxury in hair care with the New Pure Lamellar Vitality Butter Mask, featuring Pure’s exclusive ‘Pure Complex’™ crafted from certified 100% organic extracts. Provides softness and instant shine with anti-frizz control. This thick and creamy mask revitalises and restores strength to hair while leaving it silky smooth and luminous. Designed for all hair types, this vegan, sulphate-free, paraben-free, cruelty-free, and gluten-free butter mask is enriched with organic Jojoba Oil and Sunflower Oil.\u003c\/p\u003e\n\u003cp\u003eFormulated with selective treatment oils, which strengthen your hair from within, reduce breakage and overall enhance hair vitality and shine. Jojoba Oil is a powerhouse of nourishment, enriched with vitamin E to promote hair health and encourage strong growth. Its vitamin B content helps fortify strands, minimising breakage for healthier, more resilient hair. Sunflower oil is a lightweight, nutrient-rich oil that deeply nourishes the hair and scalp. Packed with vitamins A and C, it enhances moisture retention and supports overall hair health. Acting as a natural sunscreen, it helps protect strands from UV damage while maintaining a healthy scalp environment. Sunflower Oil also reduces inflammation and promotes strong, healthy hair growth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Energising Creatine renews and fortifies the hair, enhancing it's strength and resilience.\u003c\/p\u003e\n\u003cp\u003e• Provides immediate softness and silkiness to hair for a luxurious and smooth feel.\u003c\/p\u003e\n\u003cp\u003e• Tames frizz for smoother, polished hair.\u003c\/p\u003e\n\u003cp\u003e• Leaves hair with a radiant, healthy looking glow.\u003c\/p\u003e\n\u003cp\u003e• Provides weightless hydration to hair.\u003c\/p\u003e\n\u003cp\u003e• Antioxidants protect hair from environmental damage.\u003c\/p\u003e\n\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter shampooing using the Pure Lamellar Vitality shampoo, apply a reasonable amount to towel dried hair and comb through leaving for 4-8 minutes to thoroughly penetrate into the hair and rinse. Use twice a week then once a week as hair condition improves.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e We are now rolling in PURE 1 Litre bottles without pumps, as part of an ongoing commitment to reducing plastic waste and minimising environmental impact. This initiative reflects PURE Haircare's dedication to creating a more sustainable future for both people and the planet. \u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":46493796958395,"sku":"PLVM1000","price":90.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/b8423969-ae46-43a0-87b4-dc76f141a58f.png?v=1749605120"},{"product_id":"pure-lamellar-eternity-conditioner-1-litre","title":"Pure Lamellar Eternity Conditioner 1 Litre","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eExperience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. Replenish every strand to restore strength and softness from within. This adaptive conditioner uses ultra-fine layers that glide through the hair fibre to deliver hydration and targeted repair where it’s needed most. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach use detangles and smooths the hair, leaving it touchably soft with lasting shine and resilience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFormulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eRestores strength and softness from within.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDetangles and smooths without weighing hair down.\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eEnhances shine, resilience and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAfter cleansing with the Pure Lamellar Eternity Shampoo, apply Pure Lamellar Eternity Conditioner to clean, damp hair. Distribute evenly through mid-lengths and ends. Leave on for 1–2 minutes. Rinse thoroughly. Use Pure Lamellar Eternity Mask Treatment as needed and finish with the Pure Lamellar Eternity Leave In Treatment.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":47646346674363,"sku":"PLEC1000","price":82.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/7f51f4bd-b900-4e69-9c45-69d8f86d7819.png?v=1778463659"},{"product_id":"pure-lamellar-eternity-shampoo-1-litre","title":"Pure Lamellar Eternity Shampoo 1 Litre","description":"\u003cp\u003e\u003c!-- x-tinymce\/html --\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eExperience the ultimate luxury in hair care with the new Pure Lamellar Eternity Shampoo. A refreshing cleanser that activates repair from the very first wash. This intelligent formula uses ultra-fine layers to deliver targeted bond-reinforcing actives precisely where the hair needs them most.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEach lather gently lifts away excess oils and product build up while fortifying the inner structure, restoring softness, and preparing the hair for deeper repair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFormulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eActivates targeted bond repair from the first wash.\u003c\/li\u003e\n\u003cli\u003eGently cleanses while fortifying the inner hair structure.\u003c\/li\u003e\n\u003cli\u003ePrepares hair for deeper repair, softness and resilience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Apply Pure Lamellar Eternity Shampoo to wet hair. Massage gently into the scalp and lengths to lift away excess oil and product build-up. Rinse thoroughly. Repeat if needed. Follow with Lamellar Eternity Conditioner, use Lamellar Eternity Mask Treatment weekly, and finish with Lamellar Eternity Leave In Treatment.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":47646347493563,"sku":"PLES1000","price":82.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/e4c2d6eb-5bde-413c-a595-57a9824c21ef.png?v=1778463723"},{"product_id":"pure-lamellar-eternity-mask-treatment-1-litre","title":"Pure Lamellar Eternity Mask Treatment 1 Litre","description":"\u003cp class=\"p1\"\u003eExperience the ultimate luxury in hair care with the new Pure Lamellar Eternity Mask Treatment. Immerse your hair in concentrated restoration. The Lamellar Eternity Mask enriched with repairing actives to deliver targeted repair deep into the hair fibre. The lamellar layers act as micro channels, carrying hydrating and rebuilding agents directly to damaged areas for visible renewal after just one use.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eRich and creamy, the mask restores elasticity, resilience, and luminous shine while smoothing the surface for a silky finish. With continued use, hair becomes progressively stronger, healthier, and more vibrant, renewed from within.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFormulated with pure and gentle ingredients, Pure's haircare routine is safe for you and the environment. The Molecular Sea Amino Peptide™ functions as an internal structural support molecule. By integrating into damaged regions of the cortex, it helps restore stability, elasticity, and cohesion, contributing to stronger, more resilient hair that responds better to colour, styling, and daily wear. Lamellar Sea Science Technology is an advanced, self-organising system that delivers treatment precisely to damage-affected areas, preventing over-depositing by targeting only the depleted regions of the fibre. Infused with our nurturing Organic Certified Complex, a rich blend of natural plant extracts and oils packed with essential vitamins and antioxidants.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDesigned for hair experiencing dryness, dullness, imbalance, or early signs of damage while cleansing. Suitable for all hair types, including fine, medium, coarse, straight, wavy, curly, and textured.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eBenefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers deep, targeted repair to damaged areas.\u003c\/li\u003e\n\u003cli\u003eSmooths the hair surface for a silky finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eCleanse and condition with Lamellar Eternity Shampoo and Conditioner. Gently towel-dry hair. Apply Lamellar Eternity Mask Treatment through mid-lengths and ends. Leave on for 3–5 minutes for full lamellar activation. Rinse thoroughly. Towel dry hair and finish with Lamellar Eternity Leave In Treatment.\u003c\/p\u003e","brand":"PURE","offers":[{"title":"Default Title","offer_id":47646347591867,"sku":"PLEM1000","price":95.4,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/affe8593-9358-4cbf-ac68-b54637448f5b.png?v=1778463696"}],"url":"https:\/\/southernsalonsupplies.co.nz\/collections\/pure-basin.oembed?page=2","provider":"Southern Salon Supplies Trade","version":"1.0","type":"link"}