{"title":"Bestselling Lighteners","description":"","products":[{"product_id":"plex-plus-9-500g-bleach","title":"Plex Plus + 9 500g Bleach","description":"\u003cp\u003ePlex Plus+9 500g\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMade in Italy\u003c\/li\u003e\n\u003cli\u003eDust Free bleaching powder with Oligosaccharides ß-D-Fructose and Maltose.\u003c\/li\u003e\n\u003cli\u003eAdds protection and provides incredible lift action to zero-colour level, combining higher performance with improved health and incredible shine.\u003c\/li\u003e\n\u003cli\u003eSuitable for all lightening techniques, the new powder does not damage hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eONLY FOR PROFESSIONAL USE.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e the recommended mixing ratio is 1:2 \/ use with 10vol. (3%) – 20vol (6%) – 30 vol. (9%) or 40 vol. (12%) cream developer.\u003c\/p\u003e\n\u003cp\u003eThis product ensures 5\/6 levels of lift in 45 minutes and up to 8\/9 levels in 90 minutes at room temperature (20°C), or up to ZERO-COLOUR level in 90 minutes using gentle heat at 37-39°C (body temperature).\u003c\/p\u003e\n\u003cp\u003eZERO-COLOUR level is also possible at room temperature: just apply the emulsion and process for 90 minutes, then remove the emulsion completely from the hair (do not wash it), apply new fresh emulsion and process for another 20 minutes.\u003c\/p\u003e\n\u003cp\u003eIn short:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e5\/6 levels of lift » 45 minutes at room temperature\u003c\/li\u003e\n\u003cli\u003e8 levels of lift » 90 minutes at room temperature\u003c\/li\u003e\n\u003cli\u003e9 levels of lift » 90 minutes at 37-39°C\u003c\/li\u003e\n\u003cli\u003eZero-colour » 90 minutes +20 minutes » at room temperature\u003c\/li\u003e\n\u003cli\u003eMixing Ratio 1:2\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Joiken","offers":[{"title":"Default Title","offer_id":43138363850939,"sku":"2815","price":38.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/ssstemplate-2021-04-21t163614032.jpg?v=1657947843"},{"product_id":"wild-color-lightening-cream-250g","title":"Wild Color Lightening Cream 250g","description":"Lightening Creme that can lift up to 6 shades, that is gentle on the hair. 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Then mix a double quantity of peroxide (20 or 30 vol depending on the result) to a creamy consistency. For speciality bleaching, the consistency should be thicker. Avoid previously lightened areas.\u003c\/p\u003e\r\n\u003cp\u003eWarnings\u003cbr\u003e - Avoid eyes \u0026amp; wear protective gloves when missing or using. \u003cbr\u003e - Keep away from heat, sparks \u0026amp; naked flame. \u003cbr\u003e - Mix strictly according to instructions. \u003cbr\u003e - May cause fire if it comes into contact with other chemicals, paper or other flammable materials. \u003cbr\u003e - Do not use on broken skin. \u003cbr\u003e - Wash hands thoroughly after use. \u003cbr\u003e - Harmful if swallowed. \u003cbr\u003e - Do not breathe dust. Irritating to eyes, respiratory system \u0026amp; skin.\u003c\/p\u003e\r\n\u003cp\u003eDevelopment time should not exceed 40 minutes.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Hi Lift Bleach Bag - Blue 500gm","offer_id":43184294002875,"sku":"HL500BAGB","price":16.75,"currency_code":"NZD","in_stock":true},{"title":"Hi Lift Bleach Bag - Ultima Violet Low Ammonia 500gm","offer_id":43184294789307,"sku":"HL500VU","price":17.75,"currency_code":"NZD","in_stock":true},{"title":"Hi Lift Bleach Bag - White 500gm","offer_id":43184294822075,"sku":"HL500BAGW","price":16.75,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/hi_lift_bleach_bag_blue_500gm.png?v=1668118150"},{"product_id":"in-mood-bleach","title":"In Mood Bleach","description":"\u003cp\u003ePowder Bleach made in Italy for professional use. Dust Free. 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Then mix a double quantity of peroxide (20 or 30 vol depending on the result) to a creamy consistency. For specialty bleaching, the consistency should be thicker. Avoid previously lightened areas.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWarnings:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Avoid eyes \u0026amp; wear protective gloves when mixing or using. \u003cbr\u003e- Keep away from heat, sparks \u0026amp; naked flame. \u003cbr\u003e- Mix strictly according to instructions. \u003cbr\u003e- May cause fire if it comes into contact with other chemicals, paper or other flammable materials. \u003cbr\u003e- Do not use on broken skin. \u003cbr\u003e- Wash hands thoroughly after use. \u003cbr\u003e- Harmful if swallowed. \u003cbr\u003e- Do not breath in dust. Irritating to eyes, respiratory system \u0026amp; skin.\u003c\/p\u003e","brand":"Hi Lift","offers":[{"title":"Default Title","offer_id":43860109328571,"sku":"HL30B","price":3.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/products\/hi_lift_bleach_blue_sachet_30g.png?v=1668118108"},{"product_id":"matrix-light-master-bleach-pouch-500g","title":"Matrix Light Master Bleach Pouch 500g","description":"\u003cp\u003eMatrix Light Master Bleach Pouch is a multi-functional powder lightener that can be used for all classic colouring techniques. It achieves up to 8 levels of lift and is suitable for all hair types. Formulated with conditioning Panthenol, which helps to lock in moisture to the hair fibre. This lightening powder is dust-free, easy to mix and has a smooth, creamy consistency. \u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default Title","offer_id":44835361849531,"sku":"E3778800","price":48.01,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/matrix_light_master_bleach_pouch_500g.png?v=1701133408"},{"product_id":"redken-blonde-idol-blue-oil-lightening-system","title":"Redken Blonde Idol Blue Oil Lightening System","description":"\u003cp\u003eThe Redken Blonde Idol Blue Oil Lightening System:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCustomisable Blue Powder Activator + Oil Booster\u003c\/li\u003e\r\n\u003cli\u003eSpecially formulated for on-scalp lightening\u003c\/li\u003e\r\n\u003cli\u003eCustomisable application based on your client's needs, with 1 or 2 powder packettes\/sachets\u003c\/li\u003e\r\n\u003cli\u003eUp to 7 levels of lift\u003c\/li\u003e\r\n\u003cli\u003eLuxuriously smooth consistency for easy application with a bottle or bowl and brush\u003c\/li\u003e\r\n\u003cli\u003eRemains moist during processing for easy mixing\u003c\/li\u003e\r\n\u003cli\u003eSystem includes 1 oil booster and 4 powder packettes\/sachets\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eTIPS:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\r\n\u003cli\u003eMix products in well-ventilated area.\u003c\/li\u003e\r\n\u003cli\u003ePlace the recommended amount of powder \u0026amp; oil in a non-metallic bowl or applicator bottle, mix thoroughly.\u003c\/li\u003e\r\n\u003cli\u003eAdd the specified amount of developer and mix\/shake until a smooth consistency is achieved.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHOW TO USE:\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOn-Scalp\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003ePowder: 1-2 Packettes\/Sachets\u003cbr\u003eOil: 1oz\/30ml\u003cbr\u003ePro-oxide Cream Developer: 2oz\/60ml of 10 or 20 vol.\u003cbr\u003eProcessing Time:\u003cstrong\u003e \u003c\/strong\u003eUntil desired lightness is achieved, for a maximum of up to 50 minutes\u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eOff-Scalp\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003ePowder:\u003cstrong\u003e \u003c\/strong\u003e1-2 Packettes\/Sachets\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003eOil:\u003cstrong\u003e \u003c\/strong\u003e1oz\/30ml\u003cbr\u003ePro-oxide Cream Developer:\u003cstrong\u003e \u003c\/strong\u003e2oz\/60ml of 10 or 20 vol.\u003cbr\u003eProcessing Time:\u003cstrong\u003e \u003c\/strong\u003eUntil desired lightness is achieved, for a maximum of up to 50 minutes\u003cbr\u003eNOTE:\u003cstrong\u003e \u003c\/strong\u003eUse only with Pro-oxide Cream Developer 10 vol. or 20 vol. Do not exceed more than 2 packettes\/sachets per application.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":45357284196539,"sku":"P1042800","price":29.6,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/redken_blonde_idol_blue_oil_lightening_system_f2ec8cd0-b9ca-4f56-bee4-4a7aea1c9e8e.png?v=1707432099"},{"product_id":"redken-blonde-idol-flash-lift-bonder-500g","title":"Redken Blonde Idol Flash Lift Bonder 500g","description":"\u003cp\u003eRedken Flash Lift Bonder Inside is an all in one bonder in a lightening powder. Gives up to 8 levels of lift with the same lifting performance as Redken Flash Lift with the additional benefit of having the bonder additive built in. This formula has bonding and cosmetic benefits such as improved elasticity, touchable smoothness and visible shine. It can be used with plastic wrap, balayage film and\/or meche. Suitable for fine, medium or coarse hair and on hair that is natural or colour treated. No added fragrance.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":45672890695867,"sku":"E2957200","price":83.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/redken_blonde_idol_flash_lift_bonder_500g.png?v=1710357547"},{"product_id":"loreal-professional-blond-studio-multi-techniques-powder-8-500g","title":"L'Oreal Professional Blond Studio Multi Techniques Powder 8 500g","description":"\u003cp\u003eL'Oreal Professional Blond Studio Multi Techniques Lightening Powder\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUp to 8 levels lift\u003c\/li\u003e\r\n\u003cli\u003eHigh performance formula\u003c\/li\u003e\r\n\u003cli\u003eSuitable for Balayage and Open Air Techniques\u003c\/li\u003e\r\n\u003cli\u003eIdeal for natural or coloured hair\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"L'Oreal Professional","offers":[{"title":"Default Title","offer_id":46318121681083,"sku":"E4404500","price":76.26,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/loreal_professional_blond_studio_multi_techniques_powder_8_500g.png?v=1727732176"},{"product_id":"schwarzkopf-professional-blondme-bond-enforcing-premium-lightener-9-450g-new","title":"Schwarzkopf Professional Blondme Bond Enforcing Premium Lightener 9+ 450g","description":"\u003cp\u003eBond Enforcing Premium Lightener 9+ lightens up to 9 levels, enforces bonds within the hair fibre and provides advanced neutralisation. \u003c\/p\u003e\r\n\u003cp\u003e\u003cstrong\u003eBenefits: \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eIntegrated Anti-Metal Bond Protection Technology protects the hair fibre during processing for minimised breakage.\u003c\/li\u003e\r\n\u003cli\u003eUp to 9 levels of lift.\u003c\/li\u003e\r\n\u003cli\u003eSuitable for all hair bases.\u003c\/li\u003e\r\n\u003cli\u003eAnti-Yellow agents to neutralise warm undertones.\u003c\/li\u003e\r\n\u003cli\u003eFlexible mixing ratio.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003eAlways mix with BlondMe Premium Developer - flexible mixing ratio of 1:1.5-1:2.5. All techniques 2%\/7Vol or 6%\/20Vol. Off scalp techniques use 9%\/30vol\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eApply to dry hair. (Do not shampoo prior to application.)\u003c\/li\u003e\r\n\u003cli\u003eBeginning at the nape area, apply the mixture immediately after preparation onto mid-lengths and ends only.\u003c\/li\u003e\r\n\u003cli\u003eFor the best lighting results, apply the mixture in fine sections using a generous quantity of product.\u003c\/li\u003e\r\n\u003cli\u003eOnce the mid-lengths and ends have achieved sufficient lift, apply the mixture to the root area.\u003c\/li\u003e\r\n\u003cli\u003eLeave to develop for 20-45 mins.\u003c\/li\u003e\r\n\u003cli\u003eVisually check development during processing time.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eAdditional heat is not required.\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Schwarzkopf Professional","offers":[{"title":"Default Title","offer_id":46318209368251,"sku":"2868860","price":64.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/blond_me_premium_lightener_450g.png?v=1727747342"},{"product_id":"redken-flash-lift-power-9-500g","title":"Redken Flash Lift Power 9 500g","description":"\u003cdiv class=\"l-pdp__content--medium\"\u003e\r\n\u003cdiv class=\"c-product__description\"\u003e\r\n\u003cp\u003eLift high, lift bright, lift strong with Redken Flash Lift Power 9 Bonder Inside. With up to 9 levels of lift and built-in bonding, for a powerful, clean, even lift.\u003c\/p\u003e\r\n\u003cp\u003eEffectively reducing breakage by up to 83%*.  \u003c\/p\u003e\r\n\u003cp\u003eFlash Lift Power 9 Bonder Inside is vegan formula**\u003c\/p\u003e\r\n\u003cp\u003e \u003c\/p\u003e\r\n\u003cp\u003e*when using Power 9 Bonder Inside, Shades EQ Bonder Inside and Acidic Bonding Concentrate vs. Redken Bleach without bonding and non conditioning shampoo.\u003cbr\u003e**No animal derived ingredients or by-products\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":46318235287739,"sku":"E3927601","price":83.2,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/redken_flash_lift_power_9_bonder_inside.png?v=1727749009"},{"product_id":"redken-flash-lift-blonde-idol","title":"Redken Flash Lift - Blonde Idol","description":"\u003cp\u003eRedken Flash Lift Blonde Idol is a maximum power lightening powder. Offering up to 8 levels of lift on and off scalp in 50 minutes.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAchieve up to 8 levels of lift\u003c\/li\u003e\r\n\u003cli\u003eCustomizable for every client's needs—from extreme blonde results to edgy, dramatic highlights\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cstrong\u003eHow to use: \u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp\u003eFlash Lift mixes with 10, 20 30 or 40 vol. Pro-oxide Cream developer in a variable mixing ratio, which ranges from 1:1 to 1:2. A 1:1 ratio is ideal for open air, freehand techniques and a 1:2 ratio is ideal for on-scalp techniques\u003c\/p\u003e\r\n\u003cp\u003eProcess at room temperature until desired lightness is achieved for up to 50 minutes. DO NOT USE HEAT. DO NOT COVER HAIR. On or off-scalp applications may incorporate bowl and brush or bottle applications.\u003c\/p\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":46405831917755,"sku":"E1631902","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0624\/1648\/6587\/files\/redken_flash_lift_blonde_idol.png?v=1736474770"},{"product_id":"pure-creme-paste-lightener-150ml","title":"PURE Creme Paste Lightener 150ml","description":"\u003cp\u003ePURE Creme Paste Lightener is a fragrance free lightening product perfect for freehand work and balayage. Nourishes, hydrates and protects hair with ingredients to reduce stress on hair \u0026amp; scalp, and to reduce inflammation \u0026amp; irritation. 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